The SEO box is the control panel you use every time you create or edit a piece of content. It appears on every post, page, and custom post type on your site, and it contains everything you need to optimize that specific page for search engines. Think of it as your personal SEO assistant sitting right next to your content editor, watching what you write and giving you feedback in real time. Mastering this box is the single most important skill for day-to-day SEO work.
Where to Find the SEO Box
- Block Editor (Gutenberg): The SEO Forge panel appears in the right sidebar. If you do not see it, click the SEO Forge icon in the top toolbar to toggle the panel open. You can also find it by clicking the three-dot menu in the upper right corner and selecting SEO Forge under Plugins.
- Classic Editor: The SEO Forge metabox appears below the main content area. You can drag it to reposition it on the page, or collapse it by clicking the triangle icon in the corner.
[Screenshot: The Block Editor with the SEO Forge panel open in the right sidebar, showing the score circle, keyword field, and SERP preview]
What the SEO Box Contains
The box has a persistent header (score circle + AI‑Powered badge) and four tabs underneath. The header always stays visible — the score reflects the whole page, not just the section you’re looking at. Tabs group everything by what you’re actually trying to do, so the 80% case (focus keyword + title + description + preview + issues) lives in the first tab and you never scroll past schema or video settings to reach it.
Header (always visible)- Score circle — large, color‑coded, 0 – 100. Green (80+), amber (50 – 79), red (0 – 49). Updates live as you type — fix an issue and watch the score climb, no save needed.
- AI‑Powered badge — shown when a PRO license is active and AI is connected, so you know AI‑assisted actions are available.
Everything you need on 80% of posts:
- Focus Keyword — main search term for the page; the rest of the analysis re‑runs around whatever you type here.
- SEO Title — blue clickable headline in Google, separate from the post title. Counter underneath (green 50 – 60, amber 60 – 70, red above). AI button on PRO.
- Meta Description — snippet under the title in Google. Counter tuned to 120 – 160. AI button on PRO.
- AI Title + Description (PRO) — single button generates both at once.
- Google preview — live SERP preview that updates as you type.
- Issues — every SEO problem on the page with an explanation; on PRO each issue has a Fix with AI button. The count is also shown as a red badge on the SEO tab label so you know if there’s work to do without opening the tab. Updates live as you type the focus keyword / SEO title / meta description — the list, the badge, and the Fix all N button all re‑evaluate within ~600 ms, so issues you’ve already resolved disappear before you save. Content‑side issues (word count, missing images, internal links, headings) are frozen at page load — those reflect what’s currently saved as the post body.
- Social Media Image — per‑post Open Graph image override. Select image from the Media Library. If set, this image is what Facebook, LinkedIn, Telegram, Slack, etc. use when someone shares the post. Fallback order: per‑post → featured image → site default from Settings → Social.
- Social Preview (OG / Twitter) — live card preview using image + title + description above.
- Schema Builder — pick the structured‑data type (Article, Product, FAQ, HowTo, etc.). Fields auto‑fill from the post; you only touch it when detection gets it wrong.
Everything most posts don’t need:
- Search Visibility
noindex/nofollow. Ifnoindexis on, the Advanced tab shows a small ambernoindexpill so you see it from any tab. - Canonical URLoptional per-post canonical override. Leave it empty to use the normal permalink; enter a full
http://orhttps://URL only when this post should point search engines to another preferred URL. - AI Tools (PRO)Auto‑Link (inserts internal links into the content), AI Readiness (scores AI‑search visibility), Optimize Content (AI suggestions to rewrite weak sections).
- Video SEO (PRO)video metadata fields for posts that embed video.
- A/B Testing (PRO)inline panel for title/description experiments against Google SERPs (collapsed at the bottom of the Advanced tab).
Step-by-Step Workflow
Here is the recommended workflow that most content managers follow every time they create or edit a post:
- Write or edit your post content as usual — focus on quality and helpfulness first.
- Enter your focus keyword in the SEO box. Choose a specific phrase a real person would search for.
- Review the score — note whether it is green, yellow, or red.
- Read through the Issues list to understand exactly what needs improvement.
- Write or adjust your SEO title — put the keyword near the beginning and keep it under 60 characters.
- Write your meta description — include the keyword, add a call to action, and stay between 120 — 160 characters.
- Check the SERP preview to make sure the title is not cut off and the description looks compelling.
- Fix remaining issues — add internal links, check heading structure, make sure images have alt text.
- Watch the score climb as you resolve each issue.
- Publish when the score is green (80+).
Real-World Example: Before and After
Before optimization (score: 38, red):- No focus keyword entered
- SEO title left blank (defaulting to post title)
- Meta description empty
- No internal links
- Images missing alt text
- No H2 headings in the content
- Focus keyword: “vegetable garden small backyard”
- SEO title: “How to Start a Vegetable Garden in a Small Backyard” (52 chars)
- Meta description: “Learn how to plan, plant, and grow a thriving vegetable garden in a small backyard. Includes layout ideas, soil tips, and a beginner planting schedule.” (151 chars)
- Three internal links to related gardening posts
- Alt text added to all five images
- Content organized with four H2 headings
> Good to know: Changes you make in the SEO box are saved along with the post. You do not need to save separately — just click Update or Publish as usual. If you navigate away without saving, your SEO changes are lost along with any other unsaved post edits.
> Tip: If the SEO box feels cramped in the sidebar, try switching to the fullscreen editor mode (the three-dot menu > Fullscreen mode). The sidebar becomes wider and easier to work with. In the Classic Editor, you can drag the metabox above the content area for a more prominent position.
Common Mistakes
- Leaving the focus keyword blank. Without a keyword, the score is meaningless because the analysis has nothing to measure against.
- Copying the post title into the SEO title field verbatim. The SEO title should be optimized for search — often shorter, punchier, and with the keyword front-loaded.
- Writing a meta description that is just the first sentence of the post. The description should be a compelling summary that makes searchers want to click, not a random excerpt.
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