This recipe walks you through setting up local SEO for a business with a physical location using SEO Forge PRO. Local SEO helps your business appear in Google Maps and local search results.
Step 1: Enter Business Information
- Go to SEO Forge > Settings > Local SEO (PRO feature)
- Fill in your complete business information:
| Field | What to Enter | Example |
|---|---|---|
| Business Name | Your official business name exactly as it appears everywhere | Riverside Dental Clinic |
| Address Line 1 | Street address | 456 Oak Avenue, Suite 200 |
| City | City name | Portland |
| State/Province | State or province | Oregon |
| Postal Code | ZIP or postal code | 97201 |
| Country | Country | United States |
| Phone | Primary phone number in international format | +1-503-555-0199 |
| Public contact email | [email protected] | |
| Website | Full URL | https://riversidedental.com |
- Select your business type from the dropdown — this determines the LocalBusiness schema subtype (e.g., Dentist, Restaurant, LegalService, AutoRepair)
- Enter your operating hours for each day of the week
- Click Save Changes
Step 2: Set Up LocalBusiness Schema
- With your business information saved, SEO Forge automatically generates LocalBusiness schema on your homepage
- View your homepage source to confirm the schema includes:
– Business type
– Operating hours
– Geo coordinates (if entered)
- Test the schema at Google’s Rich Results Test
Step 3: Optimize Your Homepage for Local Keywords
- Edit your homepage
- Set the focus keyword to include your city and service — for example, “dentist Portland Oregon” or “Italian restaurant downtown Seattle”
- Write an SEO title: “Riverside Dental Clinic | Dentist in Portland, OR”
- Write a meta description that includes the city, service, and a call to action
- Make sure the keyword appears in the first paragraph of the page content
- Update the page
Step 4: Create Location-Specific Pages
- If your business has multiple locations, create a separate page for each one
- Each location page should have:
– The full address displayed on the page
– An embedded Google Map
– Location-specific content (at least 300 words)
– Its own LocalBusiness schema (configured in the SEO box)
- Do not duplicate content across location pages — write unique descriptions for each
Step 5: Ensure NAP Consistency
NAP stands for Name, Address, Phone number. Google uses NAP consistency as a trust signal for local businesses.
- Make sure your business name, address, and phone number are identical everywhere they appear:
– Google Business Profile
– Yelp, Facebook, Apple Maps
– Industry directories and local listings
- Even small differences matter — “Suite 200” vs “Ste 200” or “St.” vs “Street” can confuse Google
- Use the exact same format everywhere
Step 6: Connect Google Business Profile
- If you have not already, create and verify your Google Business Profile at
business.google.com - Make sure the information in your Google Business Profile matches what you entered in SEO Forge exactly
- Add photos, respond to reviews, and post updates regularly — Google Business Profile is a significant local ranking factor
- In SEO Forge PRO, enter your Google Business Profile URL in the Local SEO settings for cross-referencing
Step 7: Build Local Content
- Create blog posts targeting local search queries:
– Local event coverage related to your industry
– Community involvement stories
– Local customer success stories (with permission)
- Link these local content pieces to your main service pages and location pages
- Optimize each post with local keywords using the SEO Forge scoring workflow
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