SEO Forge reads your GA4 data and surfaces it in a WordPress admin page alongside your SEO score and keyword rankings. You see the full traffic picture — from search queries (GSC) to session behavior (GA4) — in one place, without opening two browser tabs.
What the Analytics & Traffic page shows
Go to SEO Forge > Analytics & Traffic. Three tiles, refreshable by date range (7 / 28 / 90 days):
- Active userstotal distinct users, plus new users, sessions, and page views for the range.
- Top pageswhich pages drove the most views, with active-users alongside so you can spot engagement drop-off.
- Traffic sourceschannel-group breakdown (Organic Search, Direct, Social, Referral, Email, Paid, Display) with sessions + users per channel.
Connecting GA4
The same one-click flow as Search Console — a single Connect Google click authorizes Analytics, Search Console, and Indexing together.
- On the Analytics & Traffic page, click Connect Google (if you haven’t connected already — if you have, you skip straight to the property picker).
- Approve the Google consent screen (See and download your Google Analytics data among the scopes).
- Pick the GA4 property that matches your site from the dropdown. The picker shows the property name, its GA4 numeric ID, and the parent Google Analytics account — so users who manage multiple sites can tell them apart.
- Click Select — tiles begin loading with your data.
You can change the connected property later via the Change property link on the page header.
How data is cached
GA4 requests are cached for 15 minutes per (property × query-shape), so opening the page repeatedly doesn’t re-fetch identical reports. Switching the 7/28/90-day toggle refreshes immediately if the new range isn’t cached.
Pair with Search Console
The two halves complement each other perfectly:
- GSC tells you how people find your site — which queries, which pages Google serves.
- GA4 tells you what they do once they arrive — which pages engage them, which channels convert.
Together they let you answer questions like “Why did Organic Search traffic drop this week?” — you check GSC to see if impressions fell (visibility problem) or CTR fell (snippet problem), then check GA4 to see if engagement is still healthy on the pages that still get traffic.
Permissions & privacy
GA4 access is read-only. SEO Forge cannot modify your Analytics configuration, property settings, or audience definitions. See Privacy section 3.9 for the full data-handling description — tokens live on our backend, are revocable any time via myaccount.google.com/permissions, and no GA4 data is shared with third parties.
—