SEO Forge’s Visual Schema Builder is a graphical JSON-LD editor built into every post’s SEO meta box. Pick a schema type from a dropdown, fill in fields in a clean form, and see the live JSON-LD output update in real time. No coding, no manual JSON syntax errors, no copy-paste from schema.org spec.
SEO Forge auto-generates schema for standard content types — Article, Product, FAQ, HowTo, LocalBusiness — based on post type and content analysis. For 90% of pages, auto-detection is all you need.
The remaining 10% is where the Visual Schema Builder helps: pages where you need a specific schema type, custom fields, overrides, or combined schemas. A product page that also has a review aggregation. A how-to article with recipe schema nested inside. A local business page with multiple service offerings.
Without a builder, you’d either:
With the Visual Schema Builder, you pick fields in a form and save.
Open any post’s SEO Forge meta box and click Schema Builder. A modal opens with a dropdown of every supported schema.org type, organized by category (Content, Commerce, Organization, Event, Person, Place, etc.). Search by name or browse by category.
Once you pick a type, the builder renders all available fields for that schema type as a form:
Product.offers → Offer sub-form)Recipe.recipeIngredient → list of strings)Field help text explains what each field is for and links to the schema.org documentation.
A side panel shows the generated JSON-LD as you type. Changes appear instantly. You can copy the JSON for debugging or validation.
Save the post and the schema gets injected into wp_head on the frontend. Google crawls it normally.
If you don’t know which schema type applies to your content, click Let AI detect. The AI reads the post content and suggests the best schema type — sometimes a type you hadn’t considered. Accept the suggestion and the builder auto-fills fields based on your content.
Example: a blog post about “how to fix a leaky faucet” might detect as HowTo with auto-populated steps from the H3 headings.
The builder supports nested schema types naturally. A Product schema can include a nested AggregateRating, an array of Reviews, a Brand, and an Offer with pricing. The form lets you navigate into nested types, fill them in, and the generated JSON-LD reflects the structure correctly.
For combined schemas (multiple types on the same page), add them all in the builder. SEO Forge outputs each as a separate <script type="application/ld+json"> block.
The live JSON preview uses syntax highlighting so you can visually verify the output. Errors (missing required fields, invalid URLs, type mismatches) are flagged in red.
If you’ve customized a schema and want to go back to what SEO Forge auto-generated, click Reset to auto. Your custom fields are cleared and the auto-detection runs again.
For fields where auto-detection got close but not quite right, you can override just the specific field and keep auto-detection for everything else.
Paste existing JSON-LD from any source (schema generator, Google example, another site) and the builder parses it into form fields for easy editing.
Copy the current schema as raw JSON for use in other tools or as backup.
Every save runs the schema through a validation pass that checks:
Invalid schemas are flagged before they hit production.
The Visual Schema Builder supports the full schema.org vocabulary — over 800 types with their fields. From common ones (Article, Product, FAQPage, LocalBusiness) to specialized ones (EducationalOccupationalProgram, MedicalCondition, SoftwareApplication, GameServer).
If schema.org adds a new type, SEO Forge’s builder picks it up on the next plugin update.
Get SEO Forge — from $39/year →
The Visual Schema Builder is included in every paid plan.