SEO Forge includes a full redirect manager that handles 301s, 302s, 307s, wildcard patterns, regex matching, automatic redirects when you rename a post, and a 404 log that tells you which broken URLs visitors are actually hitting. Everything in one place — no separate plugin needed.
Every time you rename a post, change your URL structure, delete a page, or migrate from another site, you risk breaking existing links — internal links, external backlinks, bookmarks, search results. Broken links mean 404 errors, lost traffic, and damaged SEO authority.
A good redirect manager prevents all of this. SEO Forge’s is one of the most complete on the WordPress plugin market.
Tells Google the URL has permanently moved. Google transfers the old URL’s ranking signals to the new one. Use for content that has moved permanently.
Tells Google the move is temporary. Ranking signals stay with the original URL. Use when you’re temporarily redirecting to a sale page, a maintenance notice, or a beta version.
Like a 302 but guarantees the HTTP method is preserved on redirect (GET stays GET, POST stays POST). Relevant for form submissions and API endpoints.
SEO Forge supports all three. Pick one per redirect.
This is the feature nobody talks about but everyone needs. When you rename a post — say, “my-first-blog-post” to “how-to-start-a-blog” — SEO Forge automatically creates a 301 redirect from the old slug to the new one. No manual action. No broken bookmarks. No lost Google ranking.
This happens transparently in the background. You rename the post, you click save, and the old URL now redirects to the new one permanently. Visitors who had bookmarked the old URL land on the new one. Google transfers ranking signals. SEO stays intact.
Other redirect plugins make you set this up manually every time. SEO Forge does it by default.
SEO Forge tracks every 404 error on your site in a database log. For each 404, you see:
Sort by “most frequent” to find the 404 errors worth fixing first. A 404 that’s been hit 500 times is a serious problem; one that’s been hit once is probably a bot scan.
From the 404 log, click Create redirect on any row to instantly create a 301 redirect to a URL of your choice. No need to retype the source URL.
Simple patterns like:
/old-category/* → /new-category/ — redirect every URL under the old category/blog/2020/* → /archive/2020/ — redirect year-specific archives*.html → /$1/ — strip .html extensionsWildcards match one URL segment at a time with * or the remainder of the path with **.
Full regex support for complex migrations:
Source: ^/articles/(\d+)/(.*)$
Target: /blog/$2-archive-$1Regex is powerful but easy to break. SEO Forge validates patterns before saving and offers a “test URL” field so you can verify the match before going live.
For large migrations (hundreds or thousands of redirects), CSV import is the fastest approach:
source,target,type
/old-page,/new-page,301
/old-category/*,/new-category/,301SEO Forge parses the file and creates all redirects in one batch. Export works the other way for backup or migration between sites.
If you have redirect chains (URL A → URL B → URL C), Google treats this as a minor SEO penalty. SEO Forge detects chains automatically and flags them. Click Flatten to rewrite every intermediate redirect to point directly at the final destination.
Redirects are stored in a custom database table indexed on the source URL for O(1) lookups. A site with 10,000 redirects has the same lookup speed as a site with 10.
For extreme cases, SEO Forge offers an optional .htaccess export — generate Apache-level redirect rules for even faster matching at the web server level.
The AI Site Audit includes a broken internal links check. Every broken link found in the audit shows a Create redirect button that jumps straight to the Redirect Manager with the source URL pre-filled.
The most popular standalone WordPress redirect plugin (Redirection) is free and well-respected. SEO Forge’s redirect manager offers everything Redirection does, plus:
If you’re already paying for SEO Forge, the redirect manager replaces Redirection entirely. One less plugin to maintain.
Get SEO Forge — from $39/year →
The Redirect Manager is included in every version of SEO Forge, including the free one.