SEO Forge ships a complete Local SEO solution built into the core plugin — no separate add-on, no upgrade required. Configure your business type, address, hours, and social profiles in one place, and SEO Forge automatically outputs LocalBusiness JSON-LD schema on every page of your site. Plus an AI Auto-Fill feature that generates your full business profile from just a name and address.
Why Local SEO needs schema
Local SEO is different from general SEO. When someone searches “dentist near me” or “pizza delivery Chicago,” Google doesn’t just rank pages — it prioritizes businesses with complete, verified local data. That data comes from two sources: Google Business Profile (formerly Google My Business) and schema.org LocalBusiness markup on your website.
Your website’s schema is the signal that:
Confirms your business name, address, and phone number (NAP consistency)
Tells Google what type of business you are (Restaurant, Dentist, PlumbingService, etc.)
Lists your opening hours, including holiday exceptions
Provides geo coordinates for map rendering
Links to your social profiles
Enables rich SERP features for local queries
SEO Forge outputs all of this automatically from a structured form — no coding, no JSON editing.
29+ supported business types
Generic LocalBusiness schema is fine, but Google rewards specific subtypes more. SEO Forge supports:
Food and drink
Restaurant
FastFoodRestaurant
BarOrPub
CafeOrCoffeeShop
Bakery
IceCreamShop
Winery
Brewery
Distillery
Health and medical
MedicalClinic
Dentist
Physician
Hospital
Pharmacy
OpticalStore
Professional services
LegalService
AccountingService
FinancialService
InsuranceAgency
RealEstateAgent
ProfessionalService
Trades
PlumbingService
HVACBusiness
ElectricalService
RoofingContractor
LandscapingBusiness
Locksmith
MovingCompany
Automotive
AutoRepair
AutoDealer
AutoBodyShop
Lodging and hospitality
Hotel
BedAndBreakfast
Hostel
Resort
Fitness and beauty
HealthClub
HairSalon
BeautySalon
DaySpa
Retail
Store
GroceryStore
ClothingStore
ShoeStore
BookStore
FurnitureStore
HomeGoodsStore
JewelryStore
ElectronicsStore
PetStore
Education
School
ChildCare
CollegeOrUniversity
Entertainment
MovieTheater
NightClub
AmusementPark
Generic
Organization (for online-only businesses that don’t have a physical location)
LocalBusiness (fallback for types not listed above)
Each business type maps to the most specific schema.org subtype that Google recognizes for rich SERP treatment.
Complete business profile fields
Basic info
Business name
Alternate name
Description
Business type (from the 29+ list)
Logo URL (used in search results)
Contact
Primary phone
Secondary phone (optional)
Email
Website URL
Physical address
Street address
City
State / region
Postal code
Country
Geo coordinates (latitude, longitude) with map picker
Don’t want to fill in 25 fields by hand? Click AI Auto-Fill. Provide just:
Business name
City
Country
The AI generates the rest of the profile based on publicly-available information about your business, including:
Likely business type (by name pattern)
Description
Suggested services
Suggested opening hours (based on business type norms)
Placeholder social profile URLs you can verify
Price range estimate
Everything is editable. The AI gives you a 90%-complete starting point, and you fine-tune the remaining 10%.
Multi-location support
For businesses with multiple physical locations (franchises, chains, multi-branch operations), SEO Forge supports multi-location setups:
Each location is a separate LocalBusiness schema
Each location can have its own page on your site
Each page outputs location-specific schema
A parent Organization schema links all locations
Configure up to 50 locations per site (Agency plan).
Geo coordinates map picker
The latitude/longitude fields use an interactive map picker. Click on the map, drop a pin, and the exact coordinates are filled in. No need to look up coordinates in a separate tool.
For AI Auto-Fill, the coordinates are pulled from your address automatically via a geocoding service.
Where schema gets output
LocalBusiness JSON-LD is output on:
The homepage (for single-location businesses)
A dedicated “Contact” or “Location” page (for multi-location setups)
Every page of the site (site-wide) — toggleable
The output is in wp_head as standard JSON-LD. Google’s crawler picks it up immediately.